0017: Fervor Friday With Women's Health Entrepreneur And Writer, and the Co-Founder Of B-wom Estrella Jaramillo


Love and honor  the divine feminine within you.

Allow yourself to create.  Women are natural creators.  This is part of why we can create life.  When we are out of touch with divine feminine, we do not allow ourselves to create.  One of the best ways to awaken your creative energies is to begin to do art.  Any kind of art will benefit you as long as you enjoy it. ⠀⠀

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Collaborate and come together with other women.  Come out of isolation.  It is profoundly healing if you’ve been in resistance to your own womanhood to gather with other women specifically to focus on healing yourself and each other relative to womanhood.  Several cultures in our ancient world understood this.  This is the thought process behind the red tent movement.  You can hold a woman’s group that is centered on a feminine subject such as periods or motherhood and open up the floor for discussion.  It is incredible the kind of healing that can occur when women are opening up about their own struggles and thoughts relative to womanhood with each other.  There’s no right or wrong way to do this and you can trust that when you gather women in a room, the energy will always go in the direction of healing. ⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀

Explore, question and heal your ideas and feelings towards motherhood and towards your own mother.  It does not matter whether or not you actually want kids; most of us still have unhealthy ideas and feelings about motherhood. Cultivate openness, love, compassion and gentleness towards the world and towards yourself.  I want to reiterate that this does not just apply to others.  It also applies to yourself.  In our modern society we push ourselves so hard every day, there seems to be no room for these qualities in our lives. 

 Ladies and Gentlemen today it is a real honor to bring to you the phenomenal goddess Estrella Jaramillo.


Estrella is the cofounder of B-wom, a women’s intimate and sexual health app and a passionate women’s health advocate and writer.



Who is Estrella Jaramillo ?

Estrella Jaramillo is a women's health entrepreneur and writer, and the Cofounder of B-wom, a digital solution for

women's health. She is a passionate women's health advocate who aims to eradicate the taboos and shame around

intimate, sexual and reproductive health. Estrella conducts women's health workshops and awareness sessions at private

corporations, as well as for international institutions like the World Bank. She is the Femtech Contributor for Forbes

and is active in the startup community raising awareness about the importance of investing in women and femtech.

Moreover, at this moment, how do you spend your days?

Each day is different from the next! Some days I have blocked most of my time to do focusd work, like writing articles about Femtech, women’s health and what trends I see in the market. Others, I’m running around NYC running from meeting to meeting, and hopping on conference calls, to discuss this about my app B-wom or getting involved in new partnerships and initiatives. 

Can you tell us about your upbringing?

I’m from a small town in the South of Spain, Córdoba. Had a traditional upbringing, with a lot of influence both from my mother and father, who taught me that i should do my best to achieve what I believe in!

How would you define yourself, and what purpose inspires you?

I like to see myself as an enthusiastic, mission-driven and passionate woman that really wants to 

change the status quo when it comes to the way we women are treated when we attempt to take

up space and have a voice in the world, and or express our wants and needs, whether in the

bedroom or in the boardroom.

What sparked your interest in working in thewomen’s health, maternity, and social entrepreneurship field?

I always say that I stumbled upon it, i did not intentionally get into it, even though I always felt strongly about gender equality issues, and to me lack of women’s and reproductive health access and maternal support are at the core of inequality. I had been loosely related to the field until 7 years ago, when I started working at a startup focused maternity. That’s when I really started understanding that, besides the menstrual health issues I had experienced, there were many more down the line that were also not getting discussed or supported properly! And particularly when it comes to sexuality and sexual health. I want this to change.

  What does B-wom do and when did you start the company?

B-wom is a digital coach for women’s health that offers users personalized care programs with habits, exercises, educational contents, and a tracking tool. B-wom's mission is to guide women through health priorities and concerns at every stage of their lives. B-wom has +215k users and supports corporations in designing women's digital health strategies that drive engagement and address women's health concerns.


  B-wom is very empowering, as it offers woman a way to be the decision makers when it comes to their health education, what would you like to say to the people that are a little more hesitant try an application such as yours?

That they have nothing to lose, and everything to win! It can’t hurt to learn a bit more about your body, your intimate health and your sexuality - you might even discover some amazing things!

Pelvic Floor let’s talk about it, why do you think there is a lack of education or conversation being had amongst woman? 

It’s a taboo subject! We know all about our abs and how we should exercise them to look according to the current beauty standards, and yet we don’t talk about such an important muscle group that regulates the functions of the pelvic organs and drives pleasure!


It’s important that it’s part of our health education and that we understand how to exercise it and support it during times when it receives added pressure, like pregnancy, postpartum, or if we practice impact sports.

At what age do you believe woman should start learning about our pelvic floor control and or possible health risks and issues?


The sooner, the better! haha Seriously, we should all get more educated about our health

in general. And pelvic health should be included, if not before, from the moment you get

your period. It would definitely prevent some moments of anxiety!


 How do you want to impact the sex education platform in a positive way for women and pleasure?

I want women to feel allowed to explore their sexuality and have the type of sex and as much sex or lack thereof as they choose, without ut defining who they are or their human value. We are in 2019, we need to stop judging woman because of with who and when they choose to explore their pleasure.

As a woman who multitasks life and a business, what advice could you give other woman whom have no time to create or incorporate pleasure into their lives?

As it usually happens, I’m not the best to give advance on balance! (laughs) I’m very focused on what I want to build at the moment. However, I definitely listen to my body and make room for me time when i need it. There’s many ways to incorporate pleasure, with or without a partner: Massages, Sensorial experiences, Intimacy with your loved one - or with someone you don’t love!


What do you feel is the biggest misconception people have about sexual education?

That it will turn all humans into sex rabbits! haha And it’s been statistically proven to be the opposite: States with comprehensive, medically vetted sexual health education have lower rates of teen pregnancies, std infections, etc. Additionally, suppressive, celibacy-based, “don’t ask don’t tell” philosophies leave our younger generation poorly equipped to manage relationships, communicate their desires effectively and vulnerable to abuse or uncomfortable situations.

Sex, self-pleasure, deep intimacy… are topics that don’t seem to be as readily or openly accepted by society yet. Why is this?

Back to the taboo - it’s as if not “talking about it” meant it does not exist. It’s rooted in religious beliefs, among other lines of thought, and it will take a bit of time to fully delete these inherited limiting beliefs from our systems. Especially, these topics are silenced and judged negatively when it’s women seeking them!

When you are caught up in your head or just really busy/distracted in life, how do you get back to earth (and into your body)?


I DANCE. It works. Every time.

What do you want to tell women who are seeking to take on their own passion projects, and make them their career?


Start today. I was very afraid for a very long time: What will people think? ow will I do it? What if I fail? Just start today. One step at a time. Start small, keep a big vision!

 Estrella, thank you for sharing your time and energy with us where can the Kinktra lovers find you?




Thanks for having me <3

Jessica Bramlett